Question 1

What is a real estate CRM?

Accepted Answer

A Real Estate CRM (Customer Relationship Management) is specialized software designed for real estate developers, builders, brokerages, and channel partners to capture buyer enquiries, automate lead distribution, manage property unit inventory, track site visits, and streamline sales pipelines from lead capture to booking.

Question 2

What does real estate CRM software do?

Accepted Answer

Real estate CRM software centralizes property enquiries coming from Meta Ads, Google PPC, portals like Housing.com/MagicBricks, WhatsApp Business, and walk-ins. It automatically routes leads to sales reps, logs call interactions, tracks site visit schedules, manages unit availability, and provides real-time sales visibility to management.

Question 3

Who needs a real estate CRM?

Accepted Answer

Real estate developers launching residential or commercial projects, builders managing ongoing site sales, real estate brokerages with multi-agent teams, and channel partner firms managing broker networks need a specialized Real Estate CRM to prevent lead leakage and scale sales execution.

Question 4

How is a real estate CRM different from a generic CRM?

Accepted Answer

Generic B2B SaaS CRMs (like Salesforce or HubSpot) are designed for long B2B software sales cycles. A Real Estate CRM is purpose-built to manage physical unit inventory stacks, floor plan configurations (1BHK/2BHK/3BHK), site visit check-ins, multi-portal ad lead spikes, broker attribution timestamps, and post-sales payment milestone schedules.

Question 5

How does real estate lead assignment work?

Accepted Answer

Verisure uses an automated rule-based assignment engine. Incoming enquiries from digital ads, portals, or WhatsApp are instantly routed to active sales executives based on round-robin schedules, project specialization, language preference, or shift timing within seconds.

Question 6

Can I import leads from Excel?

Accepted Answer

Yes. Verisure provides a flexible CSV and Excel bulk import tool with custom field mapping and automated deduplication to safely import legacy lead databases and offline event records.

Question 7

Can I manage leads from multiple sources?

Accepted Answer

Yes. Verisure unifies Meta Ads, Google Search Ads, Housing.com, MagicBricks, 99acres, WhatsApp Business API, website landing pages, phone calls, walk-in reception logs, and channel partner referrals in one single dashboard.

Question 8

Can I track lead sources?

Accepted Answer

Every incoming enquiry is automatically tagged with 100% source attribution, down to the specific marketing campaign, ad set, ad creative, portal, or referring channel partner.

Question 9

Can I track follow-ups?

Accepted Answer

Yes. Sales reps receive automated follow-up reminders, call calendar alerts, and task notifications. Managers can review activity timelines, call logs, and response SLA compliance.

Question 10

Can I connect WhatsApp Business?

Accepted Answer

Yes. Verisure integrates seamlessly alongside WhatsApp Business workflows, enabling sales teams to share digital brochures, floor plans, and pricing sheets directly while capturing conversation context.

Question 11

Can WhatsApp conversations create leads?

Accepted Answer

Yes. Incoming WhatsApp messages and click-to-WhatsApp ad conversations automatically create structured buyer leads inside Verisure without manual data entry.

Question 12

Can the CRM store buyer requirements from conversations?

Accepted Answer

Yes. Sales reps can record budget parameters, preferred locations, BHK preferences, and buying signals surfaced during WhatsApp chats directly into the buyer's CRM profile.

Question 13

Can I manage multiple projects?

Accepted Answer

Yes. Verisure supports multi-project workspace partitioning. Developers can manage separate residential townships, commercial plazas, and plotting developments from one centralized account.

Question 14

Can I manage unit inventory?

Accepted Answer

Yes. Verisure maintains a live inventory matrix. Track available, held, locked, and sold units filtered by tower, floor level, facing, carpet area, and pricing slab.

Question 15

Can I track availability?

Accepted Answer

Unit availability updates in real time across all connected sales desks and broker channels, preventing double-booking conflicts.

Question 16

Can I connect buyer requirements with available inventory?

Accepted Answer

Yes. Sales reps can cross-reference recorded buyer budget and configuration preferences against live unit availability during customer calls to immediately suggest matching units.

Question 17

Can I track site visits?

Accepted Answer

Yes. Schedule site visits, send automated WhatsApp buyer directions, dispatch transport cabs, log on-site QR check-ins, and trigger 24-hour post-visit follow-up sequences.

Question 18

Can I monitor salesperson activity?

Accepted Answer

Sales directors get real-time scorecards showing call count, initial response SLA, follow-up compliance, scheduled site visits, and deal conversion rates per executive.

Question 19

Can I track bookings?

Accepted Answer

Yes. Transition qualified opportunities into booking agreements, log token payment receipts, and monitor deal stage progression toward final booking confirmation.

Question 20

Can I manage post-sales?

Accepted Answer

Yes. Post-sales workflows track construction milestone payment schedules, demand notes, customer documentation, collections, and final possession handover.

Question 21

Can I track partner leads?

Accepted Answer

Yes. Channel partners can submit client leads through a dedicated portal with clear attribution and tracking.

Question 22

Can I manage brokers?

Accepted Answer

Onboard external broker networks, assign project permissions, track broker-assisted site visits, and coordinate channel sales activity.

Question 23

Can I track lead ownership?

Accepted Answer

Cryptographic timestamping enforces lead registration rules (e.g. 60-day or 90-day protection windows), eliminating lead duplication conflicts between internal sales teams and brokers.

Question 24

Can I track partner commissions where supported?

Accepted Answer

Yes. Track commission entitlement, approval workflows, and payout status transparently.

Question 25

How much does Verisure Real Estate CRM cost?

Accepted Answer

Plans start at ₹389 / user / month on a 12-month commitment. Shorter plan options are available (9M @ ₹429, 6M @ ₹489, 3M @ ₹529, 1M @ ₹589).

Question 26

How is the ₹389 pricing calculated?

Accepted Answer

The ₹389 rate applies to the annual 12-month subscription commitment per active user.

Question 27

Can I choose a shorter plan?

Accepted Answer

Yes. Flexible subscription tenures of 1 month, 3 months, 6 months, 9 months, or 12 months are available.

Question 28

How much does it cost per employee per day?

Accepted Answer

At ₹389 / user / month ÷ 30 days, Verisure costs approximately ₹12.97 per employee per day (~₹13/day)—less than a cup of tea for a complete property sales system.

Question 29

How do I get started?

Accepted Answer

Book a live demo with our real estate solution architects. We configure your project inventory, lead sources, and team roles for rapid onboarding.

Question 30

Can my existing leads be imported?

Accepted Answer

Yes. Our team assists with bulk importing your existing Excel databases, historical leads, and portal accounts.

Question 31

Can multiple projects use the same CRM?

Accepted Answer

Yes. Verisure is designed to handle multiple residential and commercial projects concurrently with partitioned access control.

Enterprise Real Estate CRM Pricing

Your Real Estate CRM Costs Approximately ₹13 Per Employee Per Day.

Frequently Asked Questions About Real Estate CRM

Enterprise Real Estate CRM Pricing

Your Real Estate CRM Costs Approximately ₹13 Per Employee Per Day.

Frequently Asked Questions About Real Estate CRM